Dree Hemingway to Represent Chloe Fragrance

Coty chooses the actress and model as the brand’s new face

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By: Jamie Matusow

Editor-in-Chief

Dree Hemingway’s newest role will be as the face of the new Chloe fragrance advertising campaign, to be unveiled this coming September. She follows Clemence Poesy, Chloe Sevigny, Anja Rubik and Suvi Koponen, the previous campaign stars of Chloe Eau de Parfum.
 
Trained in classical Shakespearean acting at RADA, Royal Academy of Dramatic Art in London, Hemingway’s first notable role was in Starlet (2012), followed by other credits that include Nous York and Someday This Pain Will Be Useful To You. She has recently finished filming People Garden’s by Nadia Litz while her two latest movies, While We’re Young by Noah Baumbach and Happy Peopleby Logan Sandler are coming soon to theatres.
 
“The fragrance was launched seven years ago and immediately captured the essence of the Chloe girl, making it one of the most emblematic icons of Chloe creations alongside the fashion collections of ready-to-wear, bags, shoes and eyewear. We are very proud to collaborate with Coty and to welcome Dree to the Chloe family,” says Geoffroy de la Bourdonnaye, Chloe’s president.
 
Steve Mormoris, chief marketing officer, fragrances at Coty, says: “Over the last seven years of continued success, we have created beautiful iconic fragrance advertising campaigns portraying the Chloe girl in a contemporary vision of femininity. Today, thanks to Dree’s inspiring personality, we aim to speak to the millions of Chloe followers everywhere.”
 
 

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